One day, back in 1997 a spark of inspiration happened among a small group of people who wanted to change the world. They became the founders of The UPROAR Fund (back then we were called Wildlife Media). The idea was to inspire the world with amazing visuals and stories from the wild, so that everyone could become part of a movement to save the natural world for all humans and wildlife. We started with what we knew best - bears, and our motion picture and campaign, ‘BEARTREK'.

We’re still on that same mission today - now with an incredible sister company called UPROAR to grow our mission faster and bigger. Now we work for all species, and a growing network around the world to trigger the tipping point for conservation. Everything we do is pointed towards that North Star.

We’d love you to join us - as a donor, a conservation ally, or just an individual that wants to dive in a be a part of something bigger than themselves.

The planet needs every one of us.

The UPROAR Fund is a registered 501(c)3 nonprofit organization, #20-8802794. TUF is the nonprofit partner of UPROAR Global Media. UPROAR is a conservation focused media company producing dynamic short video content for social media platforms with the aim to inspire and drive viewers to visit UPROAR where they can learn more, dig deeper, and get involved.


The UPROAR Fund’s priorities

  • To raise funds for conservation projects and production of short media  promoting those projects

  • To fund conservation and wildlife work by directing funds from donors and UPROAR to the right projects and people

  • To monitor, measure and evaluate the effectiveness of our conservation grants

  • To executive produce media on behalf of our conservation partners and donors/funders


To date, The Uproar Fund has awarded over $200,000 in direct grants to conservation.

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our impact

Over $100,000 to polar bear research

Through the generous support of our friends at the Isdell Foundation, we've granted over $100,000 to-date to support Dr. Nick Lunn's efforts to understand how our changing climate is impacting the health of arctic ecosystems. Polar bears are a keystone species in this rapidly changing part of the world. Understanding the factors that influence their survival is key to knowing how best to help arctic wildlife. 


A national park for bears in Peru

Robyn Appleton and our friends at Spectacled Bear Conservation (SBC) have made groundbreaking discoveries about the biology and habitat needs of South America's only bear species. We are proud to continue support for Peru's spectacled bears, and to have helped advance critical species protections such as the designation of a new national park. SBC is a leader in community-based conservation, working to build capacity within Peruvian villages to become resource managers for bear habitat.

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Borneo's sun bear education facility

CNN called Siew Te Wong the Malaysian Superman. As a passionate conservationist, Wong has spent over 20 years studying how sun bears play a key role in keeping Borneo's forests healthy. We are proud to support his tireless efforts, including the founding of the world's only sun bear sanctuary - the Bornean Sun Bear Conservation Centre - where Wong and his team have rehabilitated more than 55 sun bears since its founding in 2008.


A new model for conservation fundraising

Ecologist and filmmaker Chris Morgan spent years traversing the globe in his twenties and early thirties to conduct research and education projects about the bears of the world. Inspired by the bears and their conservation stories, his experiences, discoveries and adventures culminated in the feature-length film BEARTREK, available for viewing on Amazon. Through BEARTREK we have demonstrated that storytelling is a powerful and successful platform for fundraising. BEARTREK raised over $2 million in 10 years, which funded production of the film, an organization to build BEARTREK’s impact, as well as direct grants to our conservation partners. TUF is proud to bring that model to a global scale, inspiring new audiences to give to wildlife.